About SS Retail

About SS Retail

SS Retail is one of India’s fastest-growing multi-brand retail chain for mobile phones, accessories and other electronic items, with operations in 4 states i.e., Maharashtra, Karnataka, Madhya Pradesh and Goa. We deal in multiple product categories across different types of cities such as metro, mini-metro, Tier I, Tier II and Tier III and beyond cities.

As of November 30, 2025, our retail network spans 451 stores spread across 212,517 sq. ft., making us the largest mobile phone retail chain in West India (i.e., Gujarat, Maharashtra, Goa, Madhya Pradesh, Dadra & Nagar Haveli and Daman & Diu) and in Maharashtra and the 4th largest in India amongst our peers, as per the Knowledge Company Report.

Our Growth Journey

We have scaled our operations and increased our store count over the years:

• 181 stores across 89 cities (March 31, 2023)

• 347 stores across 149 cities (March 31, 2025)

• 451 stores (November 30, 2025)

Between FY23 and FY25, our store count grew at a CAGR of 38.46%, positioning us as one of the fastest growing mobile retail chains, as per the Knowledge Company Report. This growth rate is nearly 2x the peer average.

Our focus on efficiency is reflected in our sales per square foot of ₹120,188.73 in FY25, the highest among peers, highlighting store productivity and efficient space utilization across our stores.

Our Brands

We operate under our proprietary brand name SS Retail, primarily through three brands:

• Large Format Stores (stores which have an area greater than 800 square feet)

• Medium Format Stores (stores which have an area greater than or equal to 400 square feet and up to 800 square feet )

• Small Format Stores (stores which have an area lower than 400 square feet)

The Mobile Space

We started ‘The Mobile Space’ brand in Fiscal 2023, to enhance our brand visibility, market coverage and customer acquisition in Tier II, Tier III and beyond cities, through which we retail mobile phones, accessories and other electronic items through Medium and Small Format Stores.

Mobile Exchangewala

We entered the retail market of pre-owned mobile phones in Fiscal 2023 with the launch of Mobile Exchangewala brand. This brand operates as a “shop-in-shop” format providing customers with pre-owned mobile phones available for purchase directly in stores, to capture the share of the growing pre-owned phone market in a demarcated area in some of the stores operating under the “SS Mobile” brand. As per the Knowledge Company Report, we are one of the few organized retail chains to offer this format.