The SS Retail Story
We are a multi-brand retail chain for mobile phones, accessories and other electronic items, with operations in 5 states i.e., Maharashtra, Karnataka, Madhya Pradesh, Goa, and Gujarat (commenced in Fiscal 2027). We deal in multiple product categories across different types of cities such as metro cities, mini metro cities, tier I cities, tier II cities and tier III and beyond cities. However, our focus has been on retailing mobile phones and accessories in tier II and tier III and beyond cities.
As of March 31, 2026, we operated 503 stores in India, and 458 stores in Maharashtra, which as per the Knowledge Company Report, positioned us as the largest mobile phone retail chain in West India (i.e., Gujarat, Maharashtra, Goa, Madhya Pradesh, Dadra & Nagar Haveli and Daman & Diu) and in Maharashtra and the 3rd largest in India, amongst our peers. We have continued to expand our retail presence, and as of July 31, 2026, our network includes 536 stores.
Our Growth Journey
We have scaled our operations and increased our store count over the years.
236 Stores
Across 109 cities
347 Stores
Across 149 cities
503 Stores
Across 215 cities and 5 states
45.99% CAGR
As per the Knowledge Company Report, this growth rate is not only the 2nd highest among peers but also ~2.4X the peer average of 19.29% for period between FY24 and FY26.
Our Brands
We operate under our proprietary brand name SS Retail, primarily through three brands.
Large Format Stores
Stores which have an area greater than 800 square feet.
Medium Format Stores
Stores which have an area greater than or equal to 400 square feet and up to 800 square feet.
Small Format Stores
Stores which have an area lower than 400 square feet.
The Mobile Space
We started The Mobile Space brand in Fiscal 2023 to enhance our brand visibility, market coverage and customer acquisition in Tier II and Tier III and beyond cities. Through this brand, we retail mobile phones, accessories and other electronic items through Medium and Small Format Stores.
Mobile Exchangewala
We entered the retail market of pre-owned mobile phones in Fiscal 2023 with the launch of ‘Mobile Exchange Wala’. This brand operates as a “shop-in-shop” format in a demarcated area in some stores operating under the “SS Mobile” brand. As per the Knowledge Company Report, we are one of the few organized retail chains to operate this format.
What We Offer
We offer mobile phones, pre-owned mobile phones, other electronics items and accessories with a broad product mix.
Mobile Phones
We retail mobile phones of reputed brands across various price range, and we derive a significant portion of our revenue from operations from the sale of mobile phones. We also sell mobile phones in wholesale through our Company, and accessories through one of our Subsidiaries i.e., Nexora (collectively, ‘Corporate Sales’).
Pre-owned Devices
We purchase and sell pre-owned mobile phones.
Accessories
We retail accessories categorised as (i) audio category which comprises bluetooth speakers, sound bars and trolley / karaoke speakers of various brands; (ii) hearable category which comprises of air buds/ ear buds, neck bands and headphones: (iii) wearable category which comprises smart watches of various brands; and (iv) others which comprise power banks and wireless power banks, power adaptors, chargers, cables comprising type C cables, lightning cables, micro cables and multi-pin cables and memory cards, pen drives and OTG (i.e., ‘on the go’) pen drives, of various brands.
Other Electronics
We retail Televisions, Laptops and Tablets of various brands.
Ancillary Services
To enhance customer convenience and protection, we offer services that make ownership simple, from financing and protecting a device to the support customers need after purchase.
Through our arrangement with a third party which includes repairs from service centres authorised by brands for accidental damages and liquid damages, and replacement of products if the product is beyond repair, as per the terms of the plan.
For mobile phones which is designed to protect smartphones from theft and unauthorized access.
To customers for our products through our in-store kiosks of financiers. Our stores have mini-kiosks of multiple finance providers offering customers a range of EMI options including no cost EMI plans and quick in store-loan approvals.
We provide mobile phone recharge facilities for various brands.
Strategic Initiative
Gizmore Brand Acquisition
Pursuant to the Brand Acquisition Agreement dated July 15, 2025 with ZAZZ Technology Connect Private Limited (ZaZZ), we acquired the brand “GIZMORE”. As part of the acquisition, ZaZZ sold, transferred, conveyed and assigned full and absolute ownership of the brand—along with all associated rights, interests and assets—including trademarks, logos, domain names, social media accounts, copyrights, trade dress, marketing materials, consumer database, goodwill and business information to our Company.